timespliters
28th September 2007, 10:33 AM
Seabourn Cruise Line is taking aim at the ultra luxury Canadian cruise market.
"We view Canada as a market that is clearly primed for expansion," said Seabourn President Pamela C. Conover.
Seabourn plans to debut the two newest ultra luxury ships in the cruise industry in 2009 and 2010, she added.
The cruise line has also signed an agreement with Cruise Strategies, a company that helps build brand presence, to help it connect with the Canadian market as well as travel agencies there.
"Cruise Strategies will be our sales and marketing presence in Canada," said Seabourn vice president of sales Doug Seagle.
"There continues to be great potential for the luxury market within Canada," said Cruise Strategies' president Vanessa Lee.
All travel agency bookings will now be made directly with Seabourn, which has ramped up its shoreside operations in Miami specifically to handle the business from Canada, says the company.
The Yachts of Seabourn sail cruises of seven to 18 days or longer on itineraries worldwide.
travelmole
"We view Canada as a market that is clearly primed for expansion," said Seabourn President Pamela C. Conover.
Seabourn plans to debut the two newest ultra luxury ships in the cruise industry in 2009 and 2010, she added.
The cruise line has also signed an agreement with Cruise Strategies, a company that helps build brand presence, to help it connect with the Canadian market as well as travel agencies there.
"Cruise Strategies will be our sales and marketing presence in Canada," said Seabourn vice president of sales Doug Seagle.
"There continues to be great potential for the luxury market within Canada," said Cruise Strategies' president Vanessa Lee.
All travel agency bookings will now be made directly with Seabourn, which has ramped up its shoreside operations in Miami specifically to handle the business from Canada, says the company.
The Yachts of Seabourn sail cruises of seven to 18 days or longer on itineraries worldwide.
travelmole