The Royal Caribbean brand announced the launch of ChoiceAir for use with Royal Caribbean, Amzama and Celebrity It is to offer a convenient new way for guests to purchase air transportation to and from their cruise.

ChoiceAir will allow guests to enjoy greater peace of mind and shop for the best prices among published fares and exclusive ChoiceAir specials.

ChoiceAir will be available to guests from the US and Canada beginning August 3, 2009.

"The new ChoiceAir is a best-in-class program that will provide guests with convenience, flexibility, value, and support when it comes to the air transportation portion of their vacation," said Doug Santoni, senior vice president of revenue management, Royal Caribbean Cruises Ltd. "Our guests and our travel partners have told us they value the support we provide as part of our traditional air programs, but that they would also like a full choice of competitive air fares and schedules, and to be able to select their itinerary at the time they book their cruise. With ChoiceAir, we are responding to our customers' wishes."

Guests will be able to purchase ChoiceAir through a travel agent and travel agents will be able to purchase ChoiceAir for their clients through CruisingPower.com, the three cruise lines' dedicated site for travel professionals. A cost of $15 per person for domestic and $25 per person for international air travel will apply to ChoiceAir bookings, and will include access to the ChoiceAir support desk, aid in cases of flight delays, and assistance in making alternative flight arrangements in the event of missed embarkation. Guests' cruise and air arrangements will both be present in a single consolidated booking record, creating greater convenience for travel agents, who would no longer need to manage two separate and independent bookings.