Princess Cruises has been voted ‘Best Luxury Cruise line’ at this year’s British Travel Awards.

The British Travel Awards are recognised as the number one travel industry awards and are the greatest judge of public opinion within the travel industry as votes are cast by the all important travelling consumer.

 “We are delighted to win this highly prestigious award as it reflects the success of Princess Cruises in the UK and highlights consumer recognition of our unrivalled American style luxury service and ‘can-do’ attitude” said Pieter van der Schee, head of brand marketing, Princess Cruises.

Bookings can be made by calling into an ABTA travel agent, calling Princess Reservations on 0845 3 555 800 or online at www.princess.com